Michelle is a small business campaigner and the founder of Small Business Britain, the leading champion of the UK's 5.5 million small businesses. She is also the founder of multiple campaigns aimed at promoting diversity and inclusion in entrepreneurship and played a key role in spearheading The Lilac Review, a major new independent review seeking to address and overcome the inequality faced by disabled-led businesses, backed by the UK Government. Michelle is also director of Small Business Saturday UK, a grassroots not-for-profit campaign to support, inspire and promote small businesses across the UK.
Karen is an award-winning marketer and runs her own marketing consultancy, Karen Campbell Marketing, working with female business owners on bringing their brand to life through inspirational marketing and events. She is also the founder of women’s London networking club, Hotsy Totsy.
Karen also manages the f:Entrepreneur campaign for Small Business Britain which champions, celebrates and supports female business owners.
Award winning virtual PA Michelle Collins and her team at Pink Spaghetti Chester and North Wales have been providing support across the Small Business Britain campaigns since 2018 and are passionate supporters of small businesses.
You will find Michelle and her team working behind the scenes managing emails, social media, newsletters and updating systems and processes. Michelle also loves a good celebration and relishes meeting the Small Business Britain community both at in person and online events to celebrate their successes throughout the year.
Anna Matthews is Director of Business for Good and oversees Small Business Britain's sustainability programmes and initiatives, as well as being a key member of the team managing The Lilac Review.
Rachel heads up media and communications for Small Business Britain and its campaigns, raising awareness of the vital role of small businesses in the UK, profiling the key issues and championing fantastic small firms and entrepreneurs.
Rachel Ringstead has over 10 years' experience in corporate communications, working on behalf of purpose-driven businesses, entrepreneurs and not for profits.
Mat is part of Small Business Britain’s marketing & events team. Joining from a background in hospitality and customer service related roles, you can often see him at the events running around ensuring everything runs smoothly.
Mat heads up our iconic Small Business Saturday Tour and you can also find him on Instagram all dressed up in his sparkly jacket hosting 'Happy Hour'!
If you are a dog owner, sunset and North Cornwall lover, be ready for conversation.
Emma Webb is the marketing & events team lead, helping to deliver Small Business Britain's extensive digital programme of webinars. She also manages the Small & Mighty programme and Small Business Saturday's Digital Tour.
Marina is a Press and Marketing Officer at Small Business Britain, working across its campaigns, supporting and spotlighting entrepreneurs across the UK and their ventures. She has spent her career so far in marketing and communications, in both corporate and non-profit environments, and has an academic background in creative writing.
Gemma works across a range of programmes and events for Small Business Britain. After many years working in high street retail management and also running her own small business Gemma loves to be able to bring those skills to her role within the team.
Current focuses are The Lilac Review, working on levelling up support for disabled entrepreneurs - led businesses, sustainability programmes and Netwalks.
You'll also find Gemma travelling the length and breadth of the UK with Mat each year on the run up to Small Business Saturday as part of The Tour team.
Mike is the Executive Assistant to Michelle Ovens CBE. Mike is an experienced Executive Assistant with a proven track record of providing high-level support to small businesses and start-ups.
He collaborates closely with the team, building strong working relationships while offering dedicated support.
Katrina is a Press Officer at Small Business Britain. She joined the team in November 2024 after a career in journalism, working as a TV news reporter for Channel 10 News in Adelaide, Australia, and as a producer for Channel 5 News in London. With a strong understanding of what the media wants, she brings valuable insight into storytelling and communication. Passionate about identifying key issues and driving change, Katrina is committed to supporting small business owners and entrepreneurs on their journey to success.