Campaigns
Spotlighting and celebrating UK small business
Small Business Britain creates and delivers impactful campaigns for small business.
Small Business Saturday
Small Business Saturday celebrates the UK's much-loved 5.7 million small businesses and encourages the nation to show their support, particularly by spending and shopping small.
Small Business Saturday takes place on the first Saturday in December but is not just a date. It's a year-round national movement to spotlight the small businesses that make a big difference to communities and the economy.
With the support of American Express, the campaign has reached millions of people, with billions spent with small businesses and is proudly in its fourteenth year in the UK.
From independent retailers to local service providers, the goal is simple. Help small businesses thrive.
Small is personal. Small is resilient. Small is at the heart of every neighbourhood. Small businesses are the Nation's Favourite Businesses.
Visit Small Business Saturday
Great British Pitch
It is an exciting time for growing a small business in the UK with many opportunities on offer for small businesses to export on a global scale, providing vital growth and visibility.
To help small business owners get to know more about exporting and the real opportunity it presents, Small Business Britain and Government's Department of Business and Trade (DBT) launched the Great British Pitch campaign in November 2025.
This was created to sustain a pipeline of confident, export-ready small businesses by reducing barriers, improving knowledge and opening doors to international opportunities.
The Great British Pitch took place during International Trade Week 2025 with a one-day, in-person event held at BT's HQ in London.
It welcomed more than 100 small businesses giving them the opportunity to secure global export deals and experience pitching to an international audience.
Each business was given a pitching slot to buyers from all over the world, including the USA, India, Jordan, Singapore, South America and more, with many walking away with incredible experience and follow-up conversations.
This year there are three Great British Pitch events.
- 16th JuneGreat British Pitch India
- 8th SeptemberGreat British Pitch U.S.
- NovemberGreat British Pitch Worldwide
The Small Awards
The Small Awards, launched in 2017, is the Oscars of the small business world and celebrates the smallest and the greatest of businesses. With 5.7 million small businesses in the UK, there are huge numbers of small businesses doing great things that may not be recognised by awards due to geography, scale or even awareness of the benefits such awards can bring.
Now in its eleventh year, the Awards have grown into a nationally recognised event honouring the incredible small businesses all over the UK and culminating in an incredible live event.
Visit The Small Awards